To describe the packaging in any more detail would really spoil the surprise. The oversized and over-everything cookies are locked up tight in a unique sealed package that a company official assured us would keep them fresh for at least a week. That has been a hobby and a passion of mine since school. But in my spare time I’ve always loved food, the science behind food and what makes things taste good. I’ve spent the last decade in marketing, building and selling direct-to-consumer products and companies. Owing equally to social media and the talent of its baking team, Last Crumb, a hip, upstart online cookie company now located in Pasadena, is banking on its once-in-a-lifetime cookies, and hoping their dazzling packaging and subscription membership clientele will help them maintain their quick rise to cookie stardom.Ĭo-founder, cookie lover, and self-described “serial entrepreneur,” Derek Jaeger, described the company and product thusly in an interview last week: “Last Crumb is an amalgamation of my life’s work. $140 for a box of a dozen cookies? Well, what if they were packaged and presented and prepared like no other cookies you’ve ever had before? What if the cachet was equal to the cookie, and the cookie by itself was already memorable?
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